Balmain’s Stark Fall 2018 Campaign Trades ‘The Matrix’ Inspiration for ‘The Fifth Element’

Milla Jovovich in Balmain's Fall 2018 campaign. Photo: An Le/Balmain

Milla Jovovich in Balmain’s Fall 2018 campaign. Photo: An Le/Balmain

It might feel like cooler weather is still months away, but in the world of fashion, Fall 2018 has officially arrived. We’re tracking every single campaign from the season — keep up with us here.

Nearly 20 years after its release, “The Matrix” and its accompanying stylistic cues are already well on their way to becoming 2018’s on- and off-runway trend frontrunner. But Balmain‘s Olivier Rousteing is ready to trade Neo’s itty-bitty sunglasses and Morpheus’s slick, floor-grazing overcoat for a new kind of sci-fi thriller — particularly, for “The Fifth Element.”

Released on Friday, Balmain’s Fall 2018 ad campaign not only features the 1997 Luc Besson film’s star, Milla Jovovich, but it also embraces the picture’s stark beauty and strong, simple styling. An Le photographed Jovovich in London in what appears to be a sprawling warehouse, completely bare save for the collection’s iridescent, almost space-age metallics and sharp silhouettes. 

In a statement, Rousteing admitted that his “The Fifth Element” inspiration was a long time coming, but this season, it perfectly complemented the clothing itself: 



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