It might feel like cooler weather is still months away, but in the world of fashion, Fall 2018 has officially arrived. We’re tracking every single campaign from the season — keep up with us here.
For Calvin Klein‘s Fall 2018 ad campaign, Raf Simons has, once again, treated us to a look at the underside of the American dream. Lensed by Willy Vanderperre, a cast of seven models were captured in an isolated Utah landscape dressed in Mylar frocks, knitted hoods and hazmat gloves from the label’s popcorn-filled runway show.
“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race and the twenty-first century information age,” said Raf Simons in an official statement. “Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different — a different dream.”
In the series of images, the models appear much larger than the expansive mountains that form the natural backdrop, creating a purposeful juxtaposition designed to evoke what the press statement describes as a “nostalgic yet otherworldly feeling.” And despite the stark grounds, which suggest this ad takes place in a post-apocalyptic world, the clear blue skies and glowing figures paint a calm picture of hope for the future.
See the full Calvin Klein 205W39NYC Fall 2018 ad campaign below: