There are so (so, so, so) many millennial-bait products floating around out the internet, relentlessly populating our Instagram feeds, tempting us with their well-designed packaging, sans-serif logos and eerily similar aesthetics. In general, I’m admittedly a bit of a sucker for this type of branding, sue me! But when I came across a dental floss being hawked by wellness influencers on Instagram, I couldn’t help but roll my eyes. Do we really need trendy, aspirational oral care?
And then I received a mailing with some samples of Cocofloss in a variety of flavors, tried it, and haven’t looked back since. I’ve been flossing my teeth at least twice a day for as long as I can remember (yes, my dentist loves me, thank you very much), and I can attest that this product is an absolute a game-changer for my dental routine. It’s the “Ferrari of dental floss,” as I’ve heard one of my wellness-industry friends who is also addicted to this stuff put it.
What, exactly, makes Cocofloss so much better than any of the other flosses out there? Cool-kid branding and ‘grammable packaging aside, the product itself has a lot going for it: It slides between teeth easily without much tugging, but not so easily that it feels pointless (or, even worse, stabby on gums). Unlike some other wimpy flosses, it doesn’t tend to snap in half mid-use, so even though it’s certainly pricey at $8 a pop, I’ve found that one pack lasts a really long time, even if you’re using it multiple times a day.
The texture of the floss also seems to be hyper-effective: The polyester-based thread is coated in a vegan microcrystalline wax that feels especially grabby, like it’s going above and beyond to get things squeaky-clean. It’s also spiked with coconut oil, which the brand claims soothes gums (sure, why not). The floss comes in four flavor/scent options: Fresh Coconuts (my favorite), Delicious Mint, Strawberries and Cara Car Orange. In all honesty, the flavors aren’t that noticeable, so you can’t really go wrong with any of them, but just don’t expect a shock of minty freshness (that’s what toothpaste and mouthwash are for).
In conclusion: My name is Steph, and I am indeed addicted to this millennial-bait dental floss I discovered on Instagram. ¯_(ツ)_/¯
Cocofloss single in Fresh Coconuts, $8, available here.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.