Charlotte Tilbury, the eponymous beauty range from the British makeup artist who counts Kate Moss, Cara Delevingne, Naomi Campbell, Penelope Cruz, Amal Clooney and Natalie Portman as clients, is finally entering Sephora. On Thursday, 51 of the brand’s SKUs across makeup and skin care will officially launch in the U.S. and Canada on the retailer’s website, following with an in-store debut in 40 doors across North America on Friday.
Throughout her storied career, Tilbury has been celebrated for being outspoken about her more-is-more approach to makeup, as well as her cool-girl, rocker aesthetic (we’ll say it again: Kate Moss is a client). In 2013, she finally released her own range of products, and in the five years since, they’ve built loyal legions of fans who rave about the easy-to-use formulas, thoroughly wearable shades and transformative properties that make skin look magically airbrushed IRL.
“I wanted to create a brand that was really disruptive and different, and really come up with something that empowers women to become the best versions of themselves through makeup,” said Tilbury of the range in an interview with Fashionista earlier this year. “Makeup is way more than just painting your face. When you look good, you feel good, and the world reacts in a very different way.”
As for the partnership with Sephora, the brand’s stateside debut with the retailer comes after a successful launch with Sephora Germany earlier this year. It’s a logical next step toward making the company — which is very much in growth mode — even more accessible to American shoppers.
“I am so thrilled to be extending my partnership with a brand who… shares my passion, innovative spirit and mission to give everyone the confidence to achieve their dreams through the power and magic of makeup,” said Tilbury via a release from the brand. “For me, Sephora was a natural partnership because of the amazing synergy between our brands. Two revolutionary, beauty expert, tech-forward, rule-breaking, educational playgrounds, brands of firsts, coming together to share even more makeup magic with the world.”
Click through the gallery below to see (and shop!) our favorite Charlotte Tilbury products, now available at Sephora.
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