It might feel like cooler weather is still months away, but in the world of fashion, Fall 2018 has officially arrived. We’re tracking every single campaign from the season — keep up with us here.
Versace debuted ad imagery for its Fall 2018 collection over the weekend and it’s quite possibly the biggest deal ever for the Italian house: A whopping 54 models were cast for the campaign, ranging from up-and-coming favorites to longtime Versace muses, including Gigi Hadid, Bella Hadid, Kaia Gerber, Iman Hammam, Vittoria Ceretti, Adut Akech, Stella Maxwell, Grace Elizabeth, Lexi Boling, Natalie Westling, Fei Fei Sun, Hiandra Martinez, Julia Nobis and so, so many more. Photographed by Steven Meisel, the models stand side by side, creating what Versace claims is the longest-ever advertising image.
“My team doesn’t just extend to my work team,” said Donatella Versace in an official statement. “The Versace Clans are made of all members of the Versace family — from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard — all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say.’”
The models, along with Donatella, also star in a short campaign video that explains how to correctly pronounce Versace. (Hint: It’s ver-sah-chey, not ver-sah-chee.) Someone let Migos know for us, okay?
See the full Versace Fall 2018 ad campaign below: