Women’s Super League: Emma Hayes says Barclays sponsorship is ‘watershed moment’


Emma Hayes guided Chelsea to the home double last season.

Barclays’ multi-million pound sponsorship of the Ladies folks’s Tremendous League is a “watershed 2d” for the game, says Chelsea manager Emma Hayes.

The three-year deal, understood to be in some distance extra than £10m, begins subsequent season.

“You wish somebody be pleased Barclays to yell ‘I could per chance be the most necessary’.” Hayes, 42, told BBC Sport.

“The curiosity is rising. It is a snowball-stop and I will now not peek anyone getting within the advance of England turning into essentially the most animated dwelling on the planet to play.”

Hayes, whose aspect obtained the home league and cup double last period of time, added: “The ladies folks’s game is at a tipping point. We will peek extra deals be pleased this announced over the subsequent year or two from all the procedure in which thru the ladies folks’s football world.

“There needed to reach support some extent the effect somebody talked about ‘I’m investing on this for the total correct reasons’, now not excellent as an add-on. I have been announcing for a whereas that I felt this stands out as the watershed 2d, the effect we would commercialise the game.

“The following wide 2d is to search out a broadcasting platform, inserting the game in a dwelling the effect it has got regularity, a slot, and essentially the most animated publicity. That’s got to be the subsequent wide priority of the home game.”

Barclays chief government Jes Staley talked about: “With the draw to effect our toughen on the support of girls folks’s football is an unlimited initiative for the monetary institution.

“The momentum is clearly on the support of the game and we’ll peek women folks’s football develop vastly all the procedure in which thru the UK.”

United States ‘mosey on the support of’ England

Hayes changed into as soon as speaking prior to her Blues aspect going thru French club Paris St-Germain at Kingsmeadow on Thursday, within the most necessary leg of their Ladies folks’s Champions League quarter-final.

No English aspect has obtained Europe’s elite women folks’s club opponents since Arsenal in 2007.

However Hayes believes the WSL is now the envy of all a lot of girls folks’s leagues.

“This may per chance per chance very successfully be essentially the most animated league on the planet, if it’s miles never already. It’d be an mighty league in a pair of years,” she talked about.

“Articulate me any other league on the planet that can entice a sponsor be pleased that with this stage of investment. It is colorful.

“We’re making mighty progress. It is moving so hastily, you practically don’t desire it to pass too like a flash, because we desire so as to pick out all the pieces around it.

“However that is the thrilling point I’ve waited for.”

Requested the effect she belief the English game would be in 10 years, Hayes spoke back: “I’m so excited. The work that is been completed on this country within the previous five years would perchance per chance aloof be eminent.

“We’re setting the tone, the pattern, and the advance on the planet. It had constantly been about America, but now, sorry, they mosey on the support of us.

“English’s football’s time is coming. I judge the relaxation of Europe misfortune our country and our golf equipment and so they’re rather correct to attain so.

“This [the sponsorship deal] is mighty, such an unlimited news legend for our country, and one I’m particular America will stumble on at and command ‘how will we pick tempo with that?’

“The most easy players must now not going to America, they’re staying in Europe and if fact be told they’re coming to England.”

From grass roots to the very high

England’s high league shall be rebranded the Barclays FA Ladies folks’s Tremendous League from subsequent period of time, and would perchance per chance aloof encompass a prize-money pot of £500,000.

Beforehand, WSL winners haven’t been awarded any legit prize money.

Barclays’ sponsorship deal would perchance even peek them turn into the lead companion of the FA Ladies’ Football College Partnerships, a nationwide plot to support develop women’ entry to football in class.

“We will create 100 women’ football faculties partnerships all the procedure in which thru the country, moving around 6,000 faculties, making particular women procure alternatives to play correct from a young age,” the FA’s director of the ladies folks’s authentic game, Kelly Simmons, told BBC Sport.

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