Xiaomi is on a grand tour of Europe, opening stores in several countries. The latest is the UK with a store set to open in London.
A couple of days ago a redditor dug up a job posting for sales assistants and a store manager for a location in Westfield London (a large shopping center).
Today, @XiaomiUK tweeted its first tweet:
Hello UK! #myfirstTweet
XiaomiUK (@XiaomiUK_) October 1, 2018
There are a few more tweets, one of which says you can win an invite to a very special event (the opening, perhaps?).